Sports Marketing Studies

Keyword Index

A

Adventure tourism Strategic analysis of developing Iran's active sports tourism [Volume 4, Issue 1, 2023, Pages 73-90]
Advertising Investigating Strategies for Attracting Sponsors in Iranian Professional Volleyball [Volume 2, Issue 2, 2021, Pages 49-70]
Advertising Designing advertising patterns through social media, in order to influence the desire of customers of sports products [Volume 4, Issue 2, 2023, Pages 1-19]
Advertising Investigating the role of advertisements on referees' uniforms in the Premier League on brand awareness among television viewers [Volume 4, Issue 1, 2023, Pages 61-72]
Advertising Awareness The mediator role of brand-awareness and brand image in the realtionship between the advertisment-awareness and the brand equity [Volume 1, Issue 3, 2020, Pages 190-155]
Advertising Using Sport Analyze The Gender Factor In The Effectiveness of Advertising Using Sports on Social Networks (Case Study: Instagram) [Volume 3, Issue 3, 2022, Pages 156-129]
Aesthetics The effect of aesthetic factors and service quality on perceived value of loyalty and customer satisfaction (Case study of Kermanshah pools) [Volume 3, Issue 2, 2022, Pages 88-61]
Agile marketing The effect of agile marketing on behavioral intentions with the mediating role of customer trust and competitive advantage of sports products [Volume 5, Issue 2, 2024]
Alborz Assessing the efficiency of Alborz sport Concils by Data Envelopment Analysis Approach [Volume 1, Issue 3, 2020, Pages 104-73]
Amateur athletes Relationship serious leisure and leisure satisfaction mediated by recreational involvement in amateur Volleyball athletes [Volume 3, Issue 2, 2022, Pages 120-89]
Athletes Influence of green marketing on sport brand image and intention to purchase Athletes in Rasht [Volume 2, Issue 4, 2021, Pages 120-146]
Attraction Designing a Model for the Impact of Guerrilla Marketing on Attracting Customers of Sports Stores via an Agent-Based Simulation Approach [Volume 4, Issue 2, 2023, Pages 107-127]
Augmented reality Paradigm model of sports audience interactions in sports events using virtual reality and augmented reality [Volume 4, Issue 3, 2023, Pages 90-107]
Authenticity Prioritizing the associative consequences of old sports brands [Volume 4, Issue 3, 2023, Pages 75-89]

B

Behavioral Tendencies Influence of the return of spectators from the physical quality of football stadiums with the mediation of satisfaction [Volume 4, Issue 2, 2023, Pages 47-71]
Bibliometric Analysis Bibliometric Analysis of The Global Trends on Sport Marketing Researches [Volume 3, Issue 1, 2022, Pages 143-114]
Blue places The effect of aesthetic factors and service quality on perceived value of loyalty and customer satisfaction (Case study of Kermanshah pools) [Volume 3, Issue 2, 2022, Pages 88-61]
Bodybuilding club The Role of Social Media on Online Brand Community Identification And Loyalty of Mashhad Sports Club Customers [Volume 3, Issue 3, 2022, Pages 67-38]
Bojnourd The Impact of International Sports Events on the City Brand (Case Study: Bojnourd County) [Volume 3, Issue 1, 2022, Pages 195-172]
Brand Association Prioritizing the associative consequences of old sports brands [Volume 4, Issue 3, 2023, Pages 75-89]
Brand equity Explaining the Personality Characteristics and the Brand Equity of Sport Apparel [Volume 1, Issue 1, 2020, Pages 41-19]
Brand equity The mediator role of brand-awareness and brand image in the realtionship between the advertisment-awareness and the brand equity [Volume 1, Issue 3, 2020, Pages 190-155]
Brand evidence The impact of brand awareness and reputation on brand citizenship behavior with the mediating role of brand differentiation among sports goods customers [Volume 2, Issue 4, 2021, Pages 35-64]
Brand experience Determining The Relationship Between Brand Experience And Brand Loyalty And The Moderating Role of Demographic Variables (Case Study: Customers of Mashhad Water Parks Complex) [Volume 3, Issue 4, 2022, Pages 156-139]
Brand hatred Effect of individual contexts of sportswear consumers on brand hatred [Volume 1, Issue 4, 2020, Pages 72-53]
Brand Image The mediator role of brand-awareness and brand image in the realtionship between the advertisment-awareness and the brand equity [Volume 1, Issue 3, 2020, Pages 190-155]
Brand Image The effect of open innovation and social media marketing on brand authenticity of football clubs with the mediation of value creation and brand image. [Volume 5, Issue 2, 2024]
Brand love The Impact of Corporate Social Responsibility Measures on Brand Love for Sport Teams [Volume 2, Issue 3, 2021, Pages 123-152]
Brand love The Effect of Corporate Sponsor Image on Purchase Intention of Persepolis Fans With The Mediating Role of Brand Love And Sport Involvement [Volume 3, Issue 4, 2022, Pages 95-74]
Brand Preference Investigating the effect of green marketing on the behavioral intentions of consumers of sports brands with the mediating role of social responsibility and brand preference [Volume 1, Issue 2, 2020, Pages 50-26]
Brand trust The Effect of the Mental Image of the Country of Origin of the Brand on the Formation of Brand Equity Resulting in Brand Trust in the Sports Industry (Case Study: Shiraz) [Volume 2, Issue 1, 2021, Pages 1-30]
Broadcasting Rights Analysis and relationship between financing methods and strategic performance of Iraq football clubs [Volume 5, Issue 1, 2024]

C

Celebrities The Role of Consumers’ Attitude in the Believability of Commercial Advertisements of Endorser Athletes [Volume 1, Issue 3, 2020, Pages 72-51]
Club Management Modeling of the role of Marketing Mix (7p) on Brand Loyalty in Fans of Nasaaji Mazandaran Club with mediating the word of mouth [Volume 5, Issue 2, 2024]
Cognitive Absorption" The effect of deep online recommendation factors on consumer wandering with the mediating role of cognitive absorption perception in athletes consuming sports products [Volume 5, Issue 2, 2024]
Co-innovation Fostering Co-Innovation through Value Co-Creation and Customer Knowledge in Sport Clubs: The Moderating Role of Cognitive Processing and Customers Behavioral Engagement [Volume 5, Issue 2, 2024]
Commercial Advertising The Role of Consumers’ Attitude in the Believability of Commercial Advertisements of Endorser Athletes [Volume 1, Issue 3, 2020, Pages 72-51]
Competitive Advantage Investigating the factors influencing the competitive marketing of small sports businesses during the coronavirus outbreak [Volume 2, Issue 4, 2021, Pages 147-176]
Competitive Advantage Relationship of Social Capital With Innovative Behavior And Competitive Advantage of Active Sports Tourism Destinations In Bushehr Province [Volume 3, Issue 4, 2022, Pages 73-49]
Competitive Advantage The effect of agile marketing on behavioral intentions with the mediating role of customer trust and competitive advantage of sports products [Volume 5, Issue 2, 2024]
Competitive development Identifying the factors of the Premier Football League’s development of the Islamic Republic of Iran with a Delphi-fuzzy approach [Volume 1, Issue 2, 2020, Pages 25-1]
Consumer Examining The Environmental Behaviors of Sports Consumers: The Effect of Green Marketing Tools [Volume 3, Issue 4, 2022, Pages 117-96]
Consumer Behavior The Role of Ethical Behavior and Consumer Spiritual Well-Being in Deciding to Purchase Counterfeit Sport Goods [Volume 5, Issue 2, 2024]
Consumer Behavior The Effect of Customer Satisfaction on E-Purchase Intention with Emphasis on the Mediating Role of Customer Loyalty (Case Study: Online Sports Stores) [Volume 4, Issue 4, 2023, Pages 19-38]
Consumer satisfaction Role of Vendor Ethics and Creativity in the Relationship between Customer Orientation and Consumer Satisfaction in Sportswear [Volume 1, Issue 1, 2020, Pages 18-1]
Content Analysis Quantitative content analysis of brand-related research trends in the Iranian sports industry [Volume 1, Issue 4, 2020, Pages 52-22]
Content Analysis Analysis the content of online sales sites of sports products [Volume 2, Issue 2, 2021, Pages 1-20]
Content Analysis Analysis Reporting and Handling Nonresponse in Sports Marketing Articles [Volume 2, Issue 3, 2021, Pages 153-178]
Content Analysis A Critique Review of the book Sports marketing management [Volume 5, Issue 1, 2024]
Content marketing" Provide content marketing model of in sports E-business with the grounded theory approach [Volume 5, Issue 1, 2024]
Corona Virus Investigating the factors influencing the competitive marketing of small sports businesses during the coronavirus outbreak [Volume 2, Issue 4, 2021, Pages 147-176]
Corporate Sponsor Image The Effect of Corporate Sponsor Image on Purchase Intention of Persepolis Fans With The Mediating Role of Brand Love And Sport Involvement [Volume 3, Issue 4, 2022, Pages 95-74]
Cost control The effect of entrepreneurial marketing on the financial performance of sports products manufacturers with the mediating role of Information Technology [Volume 2, Issue 2, 2021, Pages 127-150]
Counterfeit & The Role of Ethical Behavior and Consumer Spiritual Well-Being in Deciding to Purchase Counterfeit Sport Goods [Volume 5, Issue 2, 2024]
Covid-19 Exploring the Influence of E-CRM on the innovation capabilities of sports venues: The moderating role of covid-19 [Volume 4, Issue 3, 2023, Pages 108-128]
Covid-19 role of the Corona crisis on the marketing method in the sports organizations [Volume 4, Issue 4, 2023, Pages 86-100]
COVID_ 19 The Effect of Marketing Capabilities on Creating Competitive Advantage for Sport Clubs in the Days of the COVID_ 19 Pandemic [Volume 4, Issue 2, 2023, Pages 72-88]
Creativity of sellers Role of Vendor Ethics and Creativity in the Relationship between Customer Orientation and Consumer Satisfaction in Sportswear [Volume 1, Issue 1, 2020, Pages 18-1]
Customer loyalty Exploring the Influence of E-CRM on the innovation capabilities of sports venues: The moderating role of covid-19 [Volume 4, Issue 3, 2023, Pages 108-128]
Customer's attitude Investigating the effect of social responsibility on Customer`s loyalty of fitness clubs with role moderating of image and reputation [Volume 3, Issue 2, 2022, Pages 60-30]
Customers' Behavioral intention The Moderator Role of Social Media in Relation between the Services Quality and Satisfaction with the Customer Behavioral Intention in Swimming Clubs [Volume 3, Issue 3, 2022, Pages 186-157]
Customer Value The effect of social media marketing on the value and repurchase intention of sports shop customers [Volume 1, Issue 2, 2020, Pages 174-149]

D

Data Envelopment Analysis Assessing the efficiency of Alborz sport Concils by Data Envelopment Analysis Approach [Volume 1, Issue 3, 2020, Pages 104-73]
Deep Recommendation" The effect of deep online recommendation factors on consumer wandering with the mediating role of cognitive absorption perception in athletes consuming sports products [Volume 5, Issue 2, 2024]
Delphi-fuzzy approach Identifying the factors of the Premier Football League’s development of the Islamic Republic of Iran with a Delphi-fuzzy approach [Volume 1, Issue 2, 2020, Pages 25-1]
Desert tourism Strategic analysis of developing Iran's active sports tourism [Volume 4, Issue 1, 2023, Pages 73-90]
Digital Entrepreneurship he Effect of Digital Entrepreneurship on the Development of the Marketing Mix of Professional Sports Clubs in the Southern and Central Cities of Iraq [Volume 4, Issue 4, 2023, Pages 39-56]
Digital Marketing The role of demographic characteristics and digital literacy in the digital marketing of sports cafes and shops [Volume 3, Issue 1, 2022, Pages 57-30]
Digital Marketing presenting a model of the impact of marketing in social networks on attracting contacts in the physics sports field [Volume 5, Issue 2, 2024]
Dynamic Capabilities Two Plausible Stories of the Future of the Sports Industry Emphasizing the Role of Sports Startups: Scenario Writing [(Articles in Press)]

E

E-commerce Barriers and Strategies of Using Network Marketing In Sports In Iran Country [Volume 3, Issue 3, 2022, Pages 37-1]
Economics Economic and sports effects of the development of sports diplomacy in the Islamic Republic of Iran [Volume 3, Issue 2, 2022, Pages 29-1]
Ecotourism Literacy Ecological-Humanitical Feasibility of Sports-Ecotourism Development in Desert Areas (Case Study: Qom Province) [Volume 2, Issue 1, 2021, Pages 100-130]
E-CRM success model Exploring the Influence of E-CRM on the innovation capabilities of sports venues: The moderating role of covid-19 [Volume 4, Issue 3, 2023, Pages 108-128]
Elderly athletes Explaining The Effect of Social Marketing on Motivating Sports Participation of The Elderly in East Azarbaijan Province [Volume 3, Issue 3, 2022, Pages 220-187]
Electronic Marketing Analysis the content of online sales sites of sports products [Volume 2, Issue 2, 2021, Pages 1-20]
Electronic Marketing The Effect of Customer Satisfaction on E-Purchase Intention with Emphasis on the Mediating Role of Customer Loyalty (Case Study: Online Sports Stores) [Volume 4, Issue 4, 2023, Pages 19-38]
Electronic Marketing role of the Corona crisis on the marketing method in the sports organizations [Volume 4, Issue 4, 2023, Pages 86-100]
E-marketing E-marketing: Adoption and Implementation in Sport Tourism of Kurdistan Province [Volume 1, Issue 2, 2020, Pages 99-76]
Emotional experiences Validation of the Persian version of the Emotional Experiences of Sports Fans Questionnaire [Volume 1, Issue 4, 2020, Pages 21-1]
Emotions Impact of Emotions on Satisfaction Fanship and Behavioral Intention of Football Clubs of Iran's Premier League Fans [Volume 1, Issue 2, 2020, Pages 148-133]
Emotions The Impact of Cognitive Component on Affective Component of Team Reputation: Emphasizing on Difference Between Viewers And Spectators of Persian Gulf Pro League [Volume 3, Issue 4, 2022, Pages 138-118]
Endorsement The Role of Consumers’ Attitude in the Believability of Commercial Advertisements of Endorser Athletes [Volume 1, Issue 3, 2020, Pages 72-51]
Entrepreneurial Marketing Test of The Role of Satisfaction Mediation Model In The Causal Relationship of Entrepreneurial Marketing With The Desire To Re-Attend Customers of Sports Complexes In Karaj [Volume 3, Issue 4, 2022, Pages 48-24]
Entrepreneurial spirit Investigating the role of personality traits in entrepreneurship spirit of Sports Science students [Volume 2, Issue 2, 2021, Pages 151-176]
Entrepreneurship education The Effectiveness of teaching the Entrepreneurship Course on Entrepreneurial Personality Characteristics and the Entrepreneurial Intent of undergraduate Students of Sports Sciences [Volume 2, Issue 1, 2021, Pages 156-180]
Environment Influence of green marketing on sport brand image and intention to purchase Athletes in Rasht [Volume 2, Issue 4, 2021, Pages 120-146]
Environmental Activities The Effect of Green Marketing on Purchase Intention of Customers to Sports Products with Mediating Role of Brand Image [Volume 2, Issue 4, 2021, Pages 177-198]
Environmental analysis Environmental analysis and codifying wrestling development strategies (Case study: Lorestan Province wrestling board) [Volume 1, Issue 1, 2020, Pages 63-42]
Environmental Factors Identifying and Ranking The Components of Sports Business Development In Golestan Province [Volume 3, Issue 3, 2022, Pages 128-99]
Esteghlal Tehran Investigation the Identity Status of Iranian Premier League Football Clubs Fans (A Case Study of Esteghlal Tehran Cultural and Athletic Club) [Volume 2, Issue 1, 2021, Pages 53-74]
Ethical Criteria Relationship between green marketing and the ethical measures of producers with the loyalty of sports products customers [Volume 2, Issue 4, 2021, Pages 65-97]
Ethical leadership Modeling the effect of social media marketing activities on the intention to repurchase sports products, and sustainable social communication [Volume 5, Issue 2, 2024]
Etiquette and association Role of Vendor Ethics and Creativity in the Relationship between Customer Orientation and Consumer Satisfaction in Sportswear [Volume 1, Issue 1, 2020, Pages 18-1]
Event attachment The effect of attachment to the event on the behavioral intentions of Premier League spectators with the mediating role of satisfaction and sense of place [Volume 2, Issue 1, 2021, Pages 75-99]
Experience Prioritizing the associative consequences of old sports brands [Volume 4, Issue 3, 2023, Pages 75-89]

F

Factor Analysis Construction and Validation of a Mixed Assessment Tool for Social Marketing of School Sports Based on Morris and Clarkson's Model [Volume 4, Issue 3, 2023, Pages 53-74]
Fake Sport Goods The Role of Ethical Behavior and Consumer Spiritual Well-Being in Deciding to Purchase Counterfeit Sport Goods [Volume 5, Issue 2, 2024]
Fan Modeling of the role of Marketing Mix (7p) on Brand Loyalty in Fans of Nasaaji Mazandaran Club with mediating the word of mouth [Volume 5, Issue 2, 2024]
Feasibility Ecological-Humanitical Feasibility of Sports-Ecotourism Development in Desert Areas (Case Study: Qom Province) [Volume 2, Issue 1, 2021, Pages 100-130]
Fencing Marketing Strategies in the Fencing Federation of the Islamic Republic of Iran Based on the 7Ps Model [Volume 4, Issue 2, 2023, Pages 129-147]
Funding Analysis and relationship between financing methods and strategic performance of Iraq football clubs [Volume 5, Issue 1, 2024]
Future Imaging Future Study of Influential Forces on Sportswear Brand in Iran with an Emphasis on Uncertainties in the horizon of 2035 [(Articles in Press)]
Future study Future Study of Influential Forces on Sportswear Brand in Iran with an Emphasis on Uncertainties in the horizon of 2035 [(Articles in Press)]
Fuzzy Delphi Identifying and prioritizing factors affecting the security of sport facilities Based on Fuzzy Delphi and MADM [Volume 1, Issue 3, 2020, Pages 50-26]

G

Gender Analyze The Gender Factor In The Effectiveness of Advertising Using Sports on Social Networks (Case Study: Instagram) [Volume 3, Issue 3, 2022, Pages 156-129]
Gender inequality Gender inequality in sports endorsement; Identifying the obstacles to the presence of Iranian female athletes in sports advertisements [Volume 4, Issue 1, 2023, Pages 1-12]
General Department of Sports and Youth The mediating role of sports entrepreneurship in the effects of positive leadership strategies on innovative behaviors [(Articles in Press)]
Green Brand The Effect of Green Marketing on Purchase Intention of Customers to Sports Products with Mediating Role of Brand Image [Volume 2, Issue 4, 2021, Pages 177-198]
Green Brand Examining The Environmental Behaviors of Sports Consumers: The Effect of Green Marketing Tools [Volume 3, Issue 4, 2022, Pages 117-96]
Green Label Examining The Environmental Behaviors of Sports Consumers: The Effect of Green Marketing Tools [Volume 3, Issue 4, 2022, Pages 117-96]
Green Marketing Investigating the effect of green marketing on the behavioral intentions of consumers of sports brands with the mediating role of social responsibility and brand preference [Volume 1, Issue 2, 2020, Pages 50-26]
Green Marketing Relationship between green marketing and the ethical measures of producers with the loyalty of sports products customers [Volume 2, Issue 4, 2021, Pages 65-97]
Green Marketing Influence of green marketing on sport brand image and intention to purchase Athletes in Rasht [Volume 2, Issue 4, 2021, Pages 120-146]
Green Marketing The effects of green marketing drivers on the Performance of sport facilities with the mediating role of social responsibility [Volume 3, Issue 1, 2022, Pages 171-144]
Green Marketing Examining The Environmental Behaviors of Sports Consumers: The Effect of Green Marketing Tools [Volume 3, Issue 4, 2022, Pages 117-96]
Green Product The Effect of Green Marketing on Purchase Intention of Customers to Sports Products with Mediating Role of Brand Image [Volume 2, Issue 4, 2021, Pages 177-198]
Green Purchase Intention The Effect of Green Marketing on Purchase Intention of Customers to Sports Products with Mediating Role of Brand Image [Volume 2, Issue 4, 2021, Pages 177-198]
Grounded Theory" Provide content marketing model of in sports E-business with the grounded theory approach [Volume 5, Issue 1, 2024]
Grounded Theory (GT) Harmonizing Theory and Experimentation: Unveiling the Potential of Multi-Grounded Theory [Volume 5, Issue 1, 2024]
Guerilla Marketing Designing a Model for the Impact of Guerrilla Marketing on Attracting Customers of Sports Stores via an Agent-Based Simulation Approach [Volume 4, Issue 2, 2023, Pages 107-127]
Guilan sports Designing a model for attracting and involving people to sports tourism (Factors, challenges and strategies) [Volume 3, Issue 1, 2022, Pages 113-80]
Gym Predicting the retention of customers of sport gym using the K-nearest neighbor algorithm [Volume 5, Issue 1, 2024]

H

Happiness Feeling The role of psychological ownership in satisfying the psychological needs and customers’ happiness feeling of private sports clubs in Gonbad Kavous city [Volume 2, Issue 3, 2021, Pages 179-204]
Hierarchical Analysis Identifying and prioritizing the causes of customer loyalty to the Iranian sportswear brand with the AHP approach [Volume 1, Issue 1, 2020, Pages 149-129]
Host Community Capacity Ecological-Humanitical Feasibility of Sports-Ecotourism Development in Desert Areas (Case Study: Qom Province) [Volume 2, Issue 1, 2021, Pages 100-130]
Hosting Strategies for obtaining and hosting sports events in Iran Case study: World military games (cism) [Volume 4, Issue 1, 2023, Pages 45-59]

I

Impressionability Investigation the Identity Status of Iranian Premier League Football Clubs Fans (A Case Study of Esteghlal Tehran Cultural and Athletic Club) [Volume 2, Issue 1, 2021, Pages 53-74]
Impulse Purchase The Role of Ethical Behavior of Sports Store Employees in Consumer Immediate Purchasing Behavior: Mediated by Trust and Positive Emotional Response [Volume 2, Issue 3, 2021, Pages 26-60]
Information Technology The effect of entrepreneurial marketing on the financial performance of sports products manufacturers with the mediating role of Information Technology [Volume 2, Issue 2, 2021, Pages 127-150]
Innovation culture The role of market orientation in the relationship between innovation culture and the development of Nike brand marketing strategy in Shiraz [Volume 4, Issue 1, 2023, Pages 13-29]
Innovative Behavior Relationship of Social Capital With Innovative Behavior And Competitive Advantage of Active Sports Tourism Destinations In Bushehr Province [Volume 3, Issue 4, 2022, Pages 73-49]
Instagram The Impact of Corporate Social Responsibility Measures on Brand Love for Sport Teams [Volume 2, Issue 3, 2021, Pages 123-152]
Instagram Analyze The Gender Factor In The Effectiveness of Advertising Using Sports on Social Networks (Case Study: Instagram) [Volume 3, Issue 3, 2022, Pages 156-129]
Intelligence Sustainable performance of sports business: The role of technological intelligence and the mediating effects of organizational agility and customer agility capabilities [Volume 4, Issue 4, 2023, Pages 1-18]
Internal marketing Model of the relationship between internal marketing and customer orientation with the mediating role of work motivation of General Sport and Young offices employments of west provinces of Iran [Volume 4, Issue 4, 2023, Pages 101-118]
Iran The use of visual signs of sports and physical activity, as a promotional tool in Iranian and Turkish television series [Volume 1, Issue 4, 2020, Pages 151-134]
Iran The role of Sportscape on Service Experience of Football Spectators (case of Azadi stadium) [Volume 3, Issue 2, 2022, Pages 150-121]
Iranian Pro League Barriers of Long-Term Relationship between Iran Football Pro League Clubs and Sponsor Companies and Organizations [Volume 1, Issue 3, 2020, Pages 25-1]
Iraq he Effect of Digital Entrepreneurship on the Development of the Marketing Mix of Professional Sports Clubs in the Southern and Central Cities of Iraq [Volume 4, Issue 4, 2023, Pages 39-56]
Islamic Republic of Iran Economic and sports effects of the development of sports diplomacy in the Islamic Republic of Iran [Volume 3, Issue 2, 2022, Pages 29-1]
IT acceptance E-marketing: Adoption and Implementation in Sport Tourism of Kurdistan Province [Volume 1, Issue 2, 2020, Pages 99-76]

J

Journal of Sport Managemen Analysis Reporting and Handling Nonresponse in Sports Marketing Articles [Volume 2, Issue 3, 2021, Pages 153-178]

K

Keywords: Book Review A Critique Review of the book Sports marketing management [Volume 5, Issue 1, 2024]
Keywords: curiosity Measure the validity and reliability of the curiosity of sports fans [Volume 4, Issue 1, 2023, Pages 31-43]
Keywords: Diplomacy Economic and sports effects of the development of sports diplomacy in the Islamic Republic of Iran [Volume 3, Issue 2, 2022, Pages 29-1]
Keywords: Effective factors Determining the factors affecting the promotion of the selected sports apparel brand of the country [Volume 2, Issue 2, 2021, Pages 21-48]
Keywords: marketing Qualitative pattern of virtual reality application in sports marketing [Volume 2, Issue 4, 2021, Pages 1-34]
Keywords: Security The effect of loyalty to the national team on the level of risk-taking of Iranian tourists towards the host of the Asian Cup (2019 UAE) [Volume 3, Issue 2, 2022, Pages 177-151]
KNN Algorithm Predicting the retention of customers of sport gym using the K-nearest neighbor algorithm [Volume 5, Issue 1, 2024]
Kurdistan E-marketing: Adoption and Implementation in Sport Tourism of Kurdistan Province [Volume 1, Issue 2, 2020, Pages 99-76]

L

Leisure Relationship serious leisure and leisure satisfaction mediated by recreational involvement in amateur Volleyball athletes [Volume 3, Issue 2, 2022, Pages 120-89]
Local communities The Impact of International Sports Events on the City Brand (Case Study: Bojnourd County) [Volume 3, Issue 1, 2022, Pages 195-172]
Loyalty Identifying and prioritizing the causes of customer loyalty to the Iranian sportswear brand with the AHP approach [Volume 1, Issue 1, 2020, Pages 149-129]
Loyalty Relationship between green marketing and the ethical measures of producers with the loyalty of sports products customers [Volume 2, Issue 4, 2021, Pages 65-97]
Loyalty The effect of loyalty to the national team on the level of risk-taking of Iranian tourists towards the host of the Asian Cup (2019 UAE) [Volume 3, Issue 2, 2022, Pages 177-151]
Loyalty Investigating the effect of social responsibility on Customer`s loyalty of fitness clubs with role moderating of image and reputation [Volume 3, Issue 2, 2022, Pages 60-30]
Loyalty Comparison of The Loyalty Model of New and Experienced Customers of Health Clubs In Isfahan [Volume 3, Issue 3, 2022, Pages 98-68]
Loyalty Relationship between decision-making styles and social power of consumers of table tennis sports brands (comparison of domestic and foreign brands) [Volume 4, Issue 2, 2023, Pages 20-47]
Loyalty Designing a sensory marketing model with emotional attachment to the brand and satisfaction with the sensory experience of customers of sports pools in Alborz province [Volume 5, Issue 2, 2024]

M

MADM Identifying and prioritizing factors affecting the security of sport facilities Based on Fuzzy Delphi and MADM [Volume 1, Issue 3, 2020, Pages 50-26]
Management Structure Investigating Strategies for Attracting Sponsors in Iranian Professional Volleyball [Volume 2, Issue 2, 2021, Pages 49-70]
Manager Investigating the factor structure, validity and reliability of the sustainable marketing orientation questionnaire of Mashhad sports club managers [Volume 4, Issue 3, 2023, Pages 18-36]
Manufacturers Relationship between green marketing and the ethical measures of producers with the loyalty of sports products customers [Volume 2, Issue 4, 2021, Pages 65-97]
Market demand Survey factors affecting market demand of premier league soccer teams in the east azarbaijan province [Volume 1, Issue 2, 2020, Pages 75-51]
Marketer Knowledge Designing a competency model for Iranian sports marketers [Volume 2, Issue 1, 2021, Pages 31-52]
Marketing The effect of social media marketing on the value and repurchase intention of sports shop customers [Volume 1, Issue 2, 2020, Pages 174-149]
Marketing The relationship between social media marketing and customer satisfaction of sports recreation centers [Volume 1, Issue 4, 2020, Pages 133-116]
Marketing The effect of entrepreneurial marketing on the financial performance of sports products manufacturers with the mediating role of Information Technology [Volume 2, Issue 2, 2021, Pages 127-150]
Marketing Presenting strategies for developing the Iranian handball market [Volume 2, Issue 4, 2021, Pages 98-119]
Marketing Communications The Role of Consumers’ Attitude in the Believability of Commercial Advertisements of Endorser Athletes [Volume 1, Issue 3, 2020, Pages 72-51]
Marketing Mix Analysis of Factors influencing customer decisions in choose a sports club with an emphasis on marketing mix [Volume 1, Issue 3, 2020, Pages 154-133]
Marketing Mix Modeling of the role of Marketing Mix (7p) on Brand Loyalty in Fans of Nasaaji Mazandaran Club with mediating the word of mouth [Volume 5, Issue 2, 2024]
Marketing Mix he Effect of Digital Entrepreneurship on the Development of the Marketing Mix of Professional Sports Clubs in the Southern and Central Cities of Iraq [Volume 4, Issue 4, 2023, Pages 39-56]
Marketing Research The Effect of Marketing Capabilities on Creating Competitive Advantage for Sport Clubs in the Days of the COVID_ 19 Pandemic [Volume 4, Issue 2, 2023, Pages 72-88]
Marketing Strategy The role of market orientation in the relationship between innovation culture and the development of Nike brand marketing strategy in Shiraz [Volume 4, Issue 1, 2023, Pages 13-29]
Market Orientation The role of market orientation in the relationship between innovation culture and the development of Nike brand marketing strategy in Shiraz [Volume 4, Issue 1, 2023, Pages 13-29]
Mashhad Water Parks Determining The Relationship Between Brand Experience And Brand Loyalty And The Moderating Role of Demographic Variables (Case Study: Customers of Mashhad Water Parks Complex) [Volume 3, Issue 4, 2022, Pages 156-139]
Mental image of the country of origin of the brand The Effect of the Mental Image of the Country of Origin of the Brand on the Formation of Brand Equity Resulting in Brand Trust in the Sports Industry (Case Study: Shiraz) [Volume 2, Issue 1, 2021, Pages 1-30]
Meta-Analysis Meta-analysis of the relationship between service quality and customer satisfaction in sports organizations [Volume 2, Issue 3, 2021, Pages 1-25]
Motivación deportiva The effect of sports motivations on the perception of fans' behavior with the mediating role of relationship quality in karate athletes in Alborz province [Volume 4, Issue 2, 2023, Pages 89-107]
Motivation Identifying The Motivations And Behavior Of Consuming Sports Goods In Iranian E-Sports Players [Volume 3, Issue 4, 2022, Pages 23-1]
Mountaineering Strategic analysis of developing Iran's active sports tourism [Volume 4, Issue 1, 2023, Pages 73-90]
Multi-Grounded Theory (MGT) Harmonizing Theory and Experimentation: Unveiling the Potential of Multi-Grounded Theory [Volume 5, Issue 1, 2024]

N

Nike brand The role of market orientation in the relationship between innovation culture and the development of Nike brand marketing strategy in Shiraz [Volume 4, Issue 1, 2023, Pages 13-29]
NLP system"؛ Phenomenology of the role of artificial intelligence marketing on increasing sales and exports of Iranian sports goods [Volume 5, Issue 1, 2024]

O

Offline Factors Affecting participation in Offline Sport Events of Sumo, Petanque and O-Sport during COVID-19 Pandemic [Volume 4, Issue 3, 2023, Pages 1-17]
Online brand The Role of Social Media on Online Brand Community Identification And Loyalty of Mashhad Sports Club Customers [Volume 3, Issue 3, 2022, Pages 67-38]
Online Store Analysis the content of online sales sites of sports products [Volume 2, Issue 2, 2021, Pages 1-20]
Open Innovation The effect of open innovation and social media marketing on brand authenticity of football clubs with the mediation of value creation and brand image. [Volume 5, Issue 2, 2024]
Organizational Agility Sustainable performance of sports business: The role of technological intelligence and the mediating effects of organizational agility and customer agility capabilities [Volume 4, Issue 4, 2023, Pages 1-18]
O-Sport Factors Affecting participation in Offline Sport Events of Sumo, Petanque and O-Sport during COVID-19 Pandemic [Volume 4, Issue 3, 2023, Pages 1-17]

P

Performance The effects of green marketing drivers on the Performance of sport facilities with the mediating role of social responsibility [Volume 3, Issue 1, 2022, Pages 171-144]
Performance Analysis and relationship between financing methods and strategic performance of Iraq football clubs [Volume 5, Issue 1, 2024]
Performance Sustainable performance of sports business: The role of technological intelligence and the mediating effects of organizational agility and customer agility capabilities [Volume 4, Issue 4, 2023, Pages 1-18]
Performance Evaluation Assessing the efficiency of Alborz sport Concils by Data Envelopment Analysis Approach [Volume 1, Issue 3, 2020, Pages 104-73]
Persepolis The Effect of Corporate Sponsor Image on Purchase Intention of Persepolis Fans With The Mediating Role of Brand Love And Sport Involvement [Volume 3, Issue 4, 2022, Pages 95-74]
Personality trait The Effectiveness of teaching the Entrepreneurship Course on Entrepreneurial Personality Characteristics and the Entrepreneurial Intent of undergraduate Students of Sports Sciences [Volume 2, Issue 1, 2021, Pages 156-180]
Personality traits Investigating the role of personality traits in entrepreneurship spirit of Sports Science students [Volume 2, Issue 2, 2021, Pages 151-176]
Petanque Factors Affecting participation in Offline Sport Events of Sumo, Petanque and O-Sport during COVID-19 Pandemic [Volume 4, Issue 3, 2023, Pages 1-17]
Physical Fitness Explaining The Effect of Social Marketing on Motivating Sports Participation of The Elderly in East Azarbaijan Province [Volume 3, Issue 3, 2022, Pages 220-187]
Physical Quality Influence of the return of spectators from the physical quality of football stadiums with the mediation of satisfaction [Volume 4, Issue 2, 2023, Pages 47-71]
Place Marketing Strategies in the Fencing Federation of the Islamic Republic of Iran Based on the 7Ps Model [Volume 4, Issue 2, 2023, Pages 129-147]
Platform development PresentationSolutions for the development of public sports culture with approach social marketing [Volume 4, Issue 4, 2023, Pages 57-85]
Positive Emotional Response The Role of Ethical Behavior of Sports Store Employees in Consumer Immediate Purchasing Behavior: Mediated by Trust and Positive Emotional Response [Volume 2, Issue 3, 2021, Pages 26-60]
Prediction Predicting the retention of customers of sport gym using the K-nearest neighbor algorithm [Volume 5, Issue 1, 2024]
Predictive study of sports tourism development Predictive study of sports tourism development in East Azerbaijan province based on tourism dimensions [Volume 1, Issue 4, 2020, Pages 115-97]
Premier Football League Identifying the factors of the Premier Football League’s development of the Islamic Republic of Iran with a Delphi-fuzzy approach [Volume 1, Issue 2, 2020, Pages 25-1]
Premier Football League Investigating the difference in the effectiveness of different types of communication media based on the demographic characteristics of the fans of the Iranian Premier League teams [Volume 2, Issue 3, 2021, Pages 61-91]
Premier League Survey factors affecting market demand of premier league soccer teams in the east azarbaijan province [Volume 1, Issue 2, 2020, Pages 75-51]
Premier League Segmentation of football team spectator participation levels based on the Continuous Psychological Model (PCM) [Volume 1, Issue 4, 2020, Pages 96-73]
Premier League The role of Sportscape on Service Experience of Football Spectators (case of Azadi stadium) [Volume 3, Issue 2, 2022, Pages 150-121]
Prevention Analyzing the threats of online football betting and its prevention strategies [Volume 1, Issue 3, 2020, Pages 132-105]
Private Club The Model of Relationship between Professional Ethics and Marketing Mix Promoting Sports Services in Private Club Managers in Kurdistan Province [Volume 2, Issue 2, 2021, Pages 71-95]
Private Sports Clubs The role of psychological ownership in satisfying the psychological needs and customers’ happiness feeling of private sports clubs in Gonbad Kavous city [Volume 2, Issue 3, 2021, Pages 179-204]
Professional Ethics The Model of Relationship between Professional Ethics and Marketing Mix Promoting Sports Services in Private Club Managers in Kurdistan Province [Volume 2, Issue 2, 2021, Pages 71-95]
Professional Sports Clubs he Effect of Digital Entrepreneurship on the Development of the Marketing Mix of Professional Sports Clubs in the Southern and Central Cities of Iraq [Volume 4, Issue 4, 2023, Pages 39-56]
Promoting Mix The Model of Relationship between Professional Ethics and Marketing Mix Promoting Sports Services in Private Club Managers in Kurdistan Province [Volume 2, Issue 2, 2021, Pages 71-95]
Promotional Activities The Effect of Marketing Capabilities on Creating Competitive Advantage for Sport Clubs in the Days of the COVID_ 19 Pandemic [Volume 4, Issue 2, 2023, Pages 72-88]
Proposal Mix Construction and Validation of a Mixed Assessment Tool for Social Marketing of School Sports Based on Morris and Clarkson's Model [Volume 4, Issue 3, 2023, Pages 53-74]
Psychological Needs The role of psychological ownership in satisfying the psychological needs and customers’ happiness feeling of private sports clubs in Gonbad Kavous city [Volume 2, Issue 3, 2021, Pages 179-204]
Psychological Ownership The role of psychological ownership in satisfying the psychological needs and customers’ happiness feeling of private sports clubs in Gonbad Kavous city [Volume 2, Issue 3, 2021, Pages 179-204]
Purchase intention The Effect of Corporate Sponsor Image on Purchase Intention of Persepolis Fans With The Mediating Role of Brand Love And Sport Involvement [Volume 3, Issue 4, 2022, Pages 95-74]
Purchasing Behavior The Role of Ethical Behavior and Consumer Spiritual Well-Being in Deciding to Purchase Counterfeit Sport Goods [Volume 5, Issue 2, 2024]

R

Recreational involvement Relationship serious leisure and leisure satisfaction mediated by recreational involvement in amateur Volleyball athletes [Volume 3, Issue 2, 2022, Pages 120-89]
Reductionism Harmonizing Theory and Experimentation: Unveiling the Potential of Multi-Grounded Theory [Volume 5, Issue 1, 2024]
Relationship marketing Barriers of Long-Term Relationship between Iran Football Pro League Clubs and Sponsor Companies and Organizations [Volume 1, Issue 3, 2020, Pages 25-1]
Reputation Investigating the effect of social responsibility on Customer`s loyalty of fitness clubs with role moderating of image and reputation [Volume 3, Issue 2, 2022, Pages 60-30]
Research Application of statistical software in quantitative sports marketing studies [Volume 3, Issue 1, 2022, Pages 29-1]
Retention Predicting the retention of customers of sport gym using the K-nearest neighbor algorithm [Volume 5, Issue 1, 2024]
Revenue Identifying the investment opportunities of the private sector in sports in Alborz province [Volume 4, Issue 4, 2023, Pages 119-139]
Rhetorical Designing a competency model for Iranian sports marketers [Volume 2, Issue 1, 2021, Pages 31-52]
Risk Assessment The effect of loyalty to the national team on the level of risk-taking of Iranian tourists towards the host of the Asian Cup (2019 UAE) [Volume 3, Issue 2, 2022, Pages 177-151]
Risk-taking The effect of entrepreneurial marketing on the financial performance of sports products manufacturers with the mediating role of Information Technology [Volume 2, Issue 2, 2021, Pages 127-150]

S

Salesmen Ethical Behavior The Role of Ethical Behavior of Sports Store Employees in Consumer Immediate Purchasing Behavior: Mediated by Trust and Positive Emotional Response [Volume 2, Issue 3, 2021, Pages 26-60]
Satisfaction Conceptual model of factors affecting customer satisfaction of sports stores [Volume 1, Issue 2, 2020, Pages 132-100]
Satisfaction Impact of Emotions on Satisfaction Fanship and Behavioral Intention of Football Clubs of Iran's Premier League Fans [Volume 1, Issue 2, 2020, Pages 148-133]
Satisfaction The relationship between social media marketing and customer satisfaction of sports recreation centers [Volume 1, Issue 4, 2020, Pages 133-116]
Satisfaction The effect of attachment to the event on the behavioral intentions of Premier League spectators with the mediating role of satisfaction and sense of place [Volume 2, Issue 1, 2021, Pages 75-99]
Satisfaction Meta-analysis of the relationship between service quality and customer satisfaction in sports organizations [Volume 2, Issue 3, 2021, Pages 1-25]
Satisfaction Relationship serious leisure and leisure satisfaction mediated by recreational involvement in amateur Volleyball athletes [Volume 3, Issue 2, 2022, Pages 120-89]
Satisfaction Comparison of The Loyalty Model of New and Experienced Customers of Health Clubs In Isfahan [Volume 3, Issue 3, 2022, Pages 98-68]
Satisfaction Test of The Role of Satisfaction Mediation Model In The Causal Relationship of Entrepreneurial Marketing With The Desire To Re-Attend Customers of Sports Complexes In Karaj [Volume 3, Issue 4, 2022, Pages 48-24]
Satisfaction Designing a sensory marketing model with emotional attachment to the brand and satisfaction with the sensory experience of customers of sports pools in Alborz province [Volume 5, Issue 2, 2024]
Scale Measure the validity and reliability of the curiosity of sports fans [Volume 4, Issue 1, 2023, Pages 31-43]
Scenario writing Two Plausible Stories of the Future of the Sports Industry Emphasizing the Role of Sports Startups: Scenario Writing [(Articles in Press)]
School Sports Construction and Validation of a Mixed Assessment Tool for Social Marketing of School Sports Based on Morris and Clarkson's Model [Volume 4, Issue 3, 2023, Pages 53-74]
Security Identifying and prioritizing factors affecting the security of sport facilities Based on Fuzzy Delphi and MADM [Volume 1, Issue 3, 2020, Pages 50-26]
Self-esteem Investigating the effect of assertiveness and self-esteem on customers' intention to repurchase through the mediation of jealousy and love for the brand and active interaction with the brand [Volume 2, Issue 2, 2021, Pages 96-126]
Self-Identity Investigation the Identity Status of Iranian Premier League Football Clubs Fans (A Case Study of Esteghlal Tehran Cultural and Athletic Club) [Volume 2, Issue 1, 2021, Pages 53-74]
Sense of place The effect of attachment to the event on the behavioral intentions of Premier League spectators with the mediating role of satisfaction and sense of place [Volume 2, Issue 1, 2021, Pages 75-99]
Sensory marketing Designing a sensory marketing model with emotional attachment to the brand and satisfaction with the sensory experience of customers of sports pools in Alborz province [Volume 5, Issue 2, 2024]
Service Experience The role of Sportscape on Service Experience of Football Spectators (case of Azadi stadium) [Volume 3, Issue 2, 2022, Pages 150-121]
Service Quality The Effect of Strategic Thinking of Managers on Service Quality in Sport Clubs in Karaj [Volume 1, Issue 1, 2020, Pages 85-64]
Service Quality Meta-analysis of the relationship between service quality and customer satisfaction in sports organizations [Volume 2, Issue 3, 2021, Pages 1-25]
Service Quality Comparison of The Loyalty Model of New and Experienced Customers of Health Clubs In Isfahan [Volume 3, Issue 3, 2022, Pages 98-68]
Service Quality The Moderator Role of Social Media in Relation between the Services Quality and Satisfaction with the Customer Behavioral Intention in Swimming Clubs [Volume 3, Issue 3, 2022, Pages 186-157]
Shahr Khodro Club Investigating the difference in the effectiveness of different types of communication media based on the demographic characteristics of the fans of the Iranian Premier League teams [Volume 2, Issue 3, 2021, Pages 61-91]
Simulation Designing a Model for the Impact of Guerrilla Marketing on Attracting Customers of Sports Stores via an Agent-Based Simulation Approach [Volume 4, Issue 2, 2023, Pages 107-127]
Skiing Strategic analysis of developing Iran's active sports tourism [Volume 4, Issue 1, 2023, Pages 73-90]
Soccer Survey factors affecting market demand of premier league soccer teams in the east azarbaijan province [Volume 1, Issue 2, 2020, Pages 75-51]
Social capita Relationship of Social Capital With Innovative Behavior And Competitive Advantage of Active Sports Tourism Destinations In Bushehr Province [Volume 3, Issue 4, 2022, Pages 73-49]
Social Identity Investigation the Identity Status of Iranian Premier League Football Clubs Fans (A Case Study of Esteghlal Tehran Cultural and Athletic Club) [Volume 2, Issue 1, 2021, Pages 53-74]
Social media marketing Bibliometric Analysis of The Global Trends on Sport Marketing Researches [Volume 3, Issue 1, 2022, Pages 143-114]
Social networks Analyze The Gender Factor In The Effectiveness of Advertising Using Sports on Social Networks (Case Study: Instagram) [Volume 3, Issue 3, 2022, Pages 156-129]
Social networks The effect of open innovation and social media marketing on brand authenticity of football clubs with the mediation of value creation and brand image. [Volume 5, Issue 2, 2024]
Social networks presenting a model of the impact of marketing in social networks on attracting contacts in the physics sports field [Volume 5, Issue 2, 2024]
Social resistance Relationship between decision-making styles and social power of consumers of table tennis sports brands (comparison of domestic and foreign brands) [Volume 4, Issue 2, 2023, Pages 20-47]
Social Responsibility Measures The Impact of Corporate Social Responsibility Measures on Brand Love for Sport Teams [Volume 2, Issue 3, 2021, Pages 123-152]
Spectator Survey factors affecting market demand of premier league soccer teams in the east azarbaijan province [Volume 1, Issue 2, 2020, Pages 75-51]
Spectator Segmentation of football team spectator participation levels based on the Continuous Psychological Model (PCM) [Volume 1, Issue 4, 2020, Pages 96-73]
Spectators The role of Sportscape on Service Experience of Football Spectators (case of Azadi stadium) [Volume 3, Issue 2, 2022, Pages 150-121]
Spectators The Impact of Cognitive Component on Affective Component of Team Reputation: Emphasizing on Difference Between Viewers And Spectators of Persian Gulf Pro League [Volume 3, Issue 4, 2022, Pages 138-118]
Spectators Influence of the return of spectators from the physical quality of football stadiums with the mediation of satisfaction [Volume 4, Issue 2, 2023, Pages 47-71]
Spectators Paradigm model of sports audience interactions in sports events using virtual reality and augmented reality [Volume 4, Issue 3, 2023, Pages 90-107]
Spiritual Well-Being The Role of Ethical Behavior and Consumer Spiritual Well-Being in Deciding to Purchase Counterfeit Sport Goods [Volume 5, Issue 2, 2024]
Sponsor Investigating Strategies for Attracting Sponsors in Iranian Professional Volleyball [Volume 2, Issue 2, 2021, Pages 49-70]
Sponsor Analysis and relationship between financing methods and strategic performance of Iraq football clubs [Volume 5, Issue 1, 2024]
Sport Equipment Examining The Environmental Behaviors of Sports Consumers: The Effect of Green Marketing Tools [Volume 3, Issue 4, 2022, Pages 117-96]
Sport Events Factors Affecting participation in Offline Sport Events of Sumo, Petanque and O-Sport during COVID-19 Pandemic [Volume 4, Issue 3, 2023, Pages 1-17]
Sport Events Paradigm model of sports audience interactions in sports events using virtual reality and augmented reality [Volume 4, Issue 3, 2023, Pages 90-107]
Sport Facilities Identifying and prioritizing factors affecting the security of sport facilities Based on Fuzzy Delphi and MADM [Volume 1, Issue 3, 2020, Pages 50-26]
Sport Facilities The effects of green marketing drivers on the Performance of sport facilities with the mediating role of social responsibility [Volume 3, Issue 1, 2022, Pages 171-144]
Sport Industry Analysis of Factors influencing customer decisions in choose a sports club with an emphasis on marketing mix [Volume 1, Issue 3, 2020, Pages 154-133]
Sporting event The Impact of International Sports Events on the City Brand (Case Study: Bojnourd County) [Volume 3, Issue 1, 2022, Pages 195-172]
Sport Maarketing Analysis Reporting and Handling Nonresponse in Sports Marketing Articles [Volume 2, Issue 3, 2021, Pages 153-178]
Sport Marketing Analysis of Factors influencing customer decisions in choose a sports club with an emphasis on marketing mix [Volume 1, Issue 3, 2020, Pages 154-133]
Sport Marketing Bibliometric Analysis of The Global Trends on Sport Marketing Researches [Volume 3, Issue 1, 2022, Pages 143-114]
Sport Marketing Gender inequality in sports endorsement; Identifying the obstacles to the presence of Iranian female athletes in sports advertisements [Volume 4, Issue 1, 2023, Pages 1-12]
Sport markets Identifying the investment opportunities of the private sector in sports in Alborz province [Volume 4, Issue 4, 2023, Pages 119-139]
Sport Products Analysis the content of online sales sites of sports products [Volume 2, Issue 2, 2021, Pages 1-20]
Sport Products Relationship between green marketing and the ethical measures of producers with the loyalty of sports products customers [Volume 2, Issue 4, 2021, Pages 65-97]
Sport Products Influence of green marketing on sport brand image and intention to purchase Athletes in Rasht [Volume 2, Issue 4, 2021, Pages 120-146]
Sports Brand Image Influence of green marketing on sport brand image and intention to purchase Athletes in Rasht [Volume 2, Issue 4, 2021, Pages 120-146]
Sports Business Investigating the factors influencing the competitive marketing of small sports businesses during the coronavirus outbreak [Volume 2, Issue 4, 2021, Pages 147-176]
Sports Business Identifying and Ranking The Components of Sports Business Development In Golestan Province [Volume 3, Issue 3, 2022, Pages 128-99]
Sports Business Sustainable performance of sports business: The role of technological intelligence and the mediating effects of organizational agility and customer agility capabilities [Volume 4, Issue 4, 2023, Pages 1-18]
Sportscape The role of Sportscape on Service Experience of Football Spectators (case of Azadi stadium) [Volume 3, Issue 2, 2022, Pages 150-121]
Sports Consumer" The effect of deep online recommendation factors on consumer wandering with the mediating role of cognitive absorption perception in athletes consuming sports products [Volume 5, Issue 2, 2024]
Sports Economics Identifying the investment opportunities of the private sector in sports in Alborz province [Volume 4, Issue 4, 2023, Pages 119-139]
Sports-Ecotourism Ecological-Humanitical Feasibility of Sports-Ecotourism Development in Desert Areas (Case Study: Qom Province) [Volume 2, Issue 1, 2021, Pages 100-130]
Sports fans Validation of the Persian version of the Emotional Experiences of Sports Fans Questionnaire [Volume 1, Issue 4, 2020, Pages 21-1]
Sports fans Investigation the Identity Status of Iranian Premier League Football Clubs Fans (A Case Study of Esteghlal Tehran Cultural and Athletic Club) [Volume 2, Issue 1, 2021, Pages 53-74]
Sports fans Measure the validity and reliability of the curiosity of sports fans [Volume 4, Issue 1, 2023, Pages 31-43]
Sports industry Quantitative content analysis of brand-related research trends in the Iranian sports industry [Volume 1, Issue 4, 2020, Pages 52-22]
Sports industry The Effect of the Mental Image of the Country of Origin of the Brand on the Formation of Brand Equity Resulting in Brand Trust in the Sports Industry (Case Study: Shiraz) [Volume 2, Issue 1, 2021, Pages 1-30]
Sports industry Qualitative pattern of virtual reality application in sports marketing [Volume 2, Issue 4, 2021, Pages 1-34]
Sports industry Two Plausible Stories of the Future of the Sports Industry Emphasizing the Role of Sports Startups: Scenario Writing [(Articles in Press)]
Sports Involvement The Effect of Corporate Sponsor Image on Purchase Intention of Persepolis Fans With The Mediating Role of Brand Love And Sport Involvement [Volume 3, Issue 4, 2022, Pages 95-74]
Sports Management Harmonizing Theory and Experimentation: Unveiling the Potential of Multi-Grounded Theory [Volume 5, Issue 1, 2024]
Sports Management presenting a model of the impact of marketing in social networks on attracting contacts in the physics sports field [Volume 5, Issue 2, 2024]
Sports Marketing The Model of Relationship between Professional Ethics and Marketing Mix Promoting Sports Services in Private Club Managers in Kurdistan Province [Volume 2, Issue 2, 2021, Pages 71-95]
Sports Marketing Qualitative pattern of virtual reality application in sports marketing [Volume 2, Issue 4, 2021, Pages 1-34]
Sports Marketing The role of demographic characteristics and digital literacy in the digital marketing of sports cafes and shops [Volume 3, Issue 1, 2022, Pages 57-30]
Sports Marketing Identifying The Motivations And Behavior Of Consuming Sports Goods In Iranian E-Sports Players [Volume 3, Issue 4, 2022, Pages 23-1]
Sports Marketing The Role of Ethical Behavior and Consumer Spiritual Well-Being in Deciding to Purchase Counterfeit Sport Goods [Volume 5, Issue 2, 2024]
Sports Marketing The effect of open innovation and social media marketing on brand authenticity of football clubs with the mediation of value creation and brand image. [Volume 5, Issue 2, 2024]
Sports Marketing A Critique Review of the book Sports marketing management [Volume 5, Issue 1, 2024]
Sports Marketing" The effect of deep online recommendation factors on consumer wandering with the mediating role of cognitive absorption perception in athletes consuming sports products [Volume 5, Issue 2, 2024]
Sports Participation Motivation Explaining The Effect of Social Marketing on Motivating Sports Participation of The Elderly in East Azarbaijan Province [Volume 3, Issue 3, 2022, Pages 220-187]
Sports products Designing advertising patterns through social media, in order to influence the desire of customers of sports products [Volume 4, Issue 2, 2023, Pages 1-19]
Sports science The Effectiveness of teaching the Entrepreneurship Course on Entrepreneurial Personality Characteristics and the Entrepreneurial Intent of undergraduate Students of Sports Sciences [Volume 2, Issue 1, 2021, Pages 156-180]
Sports science Application of statistical software in quantitative sports marketing studies [Volume 3, Issue 1, 2022, Pages 29-1]
Sports Science students Investigating the role of personality traits in entrepreneurship spirit of Sports Science students [Volume 2, Issue 2, 2021, Pages 151-176]
Sports shops Conceptual model of factors affecting customer satisfaction of sports stores [Volume 1, Issue 2, 2020, Pages 132-100]
Sports shops The Role of Ethical Behavior of Sports Store Employees in Consumer Immediate Purchasing Behavior: Mediated by Trust and Positive Emotional Response [Volume 2, Issue 3, 2021, Pages 26-60]
Sports Sociology Harmonizing Theory and Experimentation: Unveiling the Potential of Multi-Grounded Theory [Volume 5, Issue 1, 2024]
Sports stadiums Influence of the return of spectators from the physical quality of football stadiums with the mediation of satisfaction [Volume 4, Issue 2, 2023, Pages 47-71]
Sports startups Two Plausible Stories of the Future of the Sports Industry Emphasizing the Role of Sports Startups: Scenario Writing [(Articles in Press)]
Sports Stores Designing a Model for the Impact of Guerrilla Marketing on Attracting Customers of Sports Stores via an Agent-Based Simulation Approach [Volume 4, Issue 2, 2023, Pages 107-127]
Sport Start-Ups Identifying the investment opportunities of the private sector in sports in Alborz province [Volume 4, Issue 4, 2023, Pages 119-139]
Sport's team Validation of the Persian version of the Emotional Experiences of Sports Fans Questionnaire [Volume 1, Issue 4, 2020, Pages 21-1]
Sport’s Tourism Destinations Relationship of Social Capital With Innovative Behavior And Competitive Advantage of Active Sports Tourism Destinations In Bushehr Province [Volume 3, Issue 4, 2022, Pages 73-49]
Sports venues Exploring the Influence of E-CRM on the innovation capabilities of sports venues: The moderating role of covid-19 [Volume 4, Issue 3, 2023, Pages 108-128]
Sportswear Brands Future Study of Influential Forces on Sportswear Brand in Iran with an Emphasis on Uncertainties in the horizon of 2035 [(Articles in Press)]
Sports Website Analysis the content of online sales sites of sports products [Volume 2, Issue 2, 2021, Pages 1-20]
Sport tourism Designing a model for attracting and involving people to sports tourism (Factors, challenges and strategies) [Volume 3, Issue 1, 2022, Pages 113-80]
Stadium Survey factors affecting market demand of premier league soccer teams in the east azarbaijan province [Volume 1, Issue 2, 2020, Pages 75-51]
Strategic Presenting strategies for developing the Iranian handball market [Volume 2, Issue 4, 2021, Pages 98-119]
Strategic foresight Two Plausible Stories of the Future of the Sports Industry Emphasizing the Role of Sports Startups: Scenario Writing [(Articles in Press)]
Strategic Management Future Study of Influential Forces on Sportswear Brand in Iran with an Emphasis on Uncertainties in the horizon of 2035 [(Articles in Press)]
Strategic Thinking The Effect of Strategic Thinking of Managers on Service Quality in Sport Clubs in Karaj [Volume 1, Issue 1, 2020, Pages 85-64]
Strategy Fourmulation Model of blue ocean strategy in Sport Clubs [Volume 1, Issue 1, 2020, Pages 128-110]
Strategy Environmental analysis and codifying wrestling development strategies (Case study: Lorestan Province wrestling board) [Volume 1, Issue 1, 2020, Pages 63-42]
Strategy Identifying barriers to Development of Iranian Premier League Brand by Integrating Balanced Scorecard Approach and AHP [Volume 2, Issue 1, 2021, Pages 131-155]
Strategy Strategies for obtaining and hosting sports events in Iran Case study: World military games (cism) [Volume 4, Issue 1, 2023, Pages 45-59]
Strategy Strategic analysis of developing Iran's active sports tourism [Volume 4, Issue 1, 2023, Pages 73-90]
Strategy Determining the market development strategy of sports jewelry industry in Iran [Volume 5, Issue 1, 2024]
Sumo Factors Affecting participation in Offline Sport Events of Sumo, Petanque and O-Sport during COVID-19 Pandemic [Volume 4, Issue 3, 2023, Pages 1-17]
Support Capability he Effect of Digital Entrepreneurship on the Development of the Marketing Mix of Professional Sports Clubs in the Southern and Central Cities of Iraq [Volume 4, Issue 4, 2023, Pages 39-56]
Surfing Strategic analysis of developing Iran's active sports tourism [Volume 4, Issue 1, 2023, Pages 73-90]
Sustainable Competitive Advantage The Effect of Marketing Capabilities on Creating Competitive Advantage for Sport Clubs in the Days of the COVID_ 19 Pandemic [Volume 4, Issue 2, 2023, Pages 72-88]
Swot Marketing Strategies in the Fencing Federation of the Islamic Republic of Iran Based on the 7Ps Model [Volume 4, Issue 2, 2023, Pages 129-147]
SWOT analysis Strategies for obtaining and hosting sports events in Iran Case study: World military games (cism) [Volume 4, Issue 1, 2023, Pages 45-59]
System Strategies for obtaining and hosting sports events in Iran Case study: World military games (cism) [Volume 4, Issue 1, 2023, Pages 45-59]

T

Team Reputation The Impact of Cognitive Component on Affective Component of Team Reputation: Emphasizing on Difference Between Viewers And Spectators of Persian Gulf Pro League [Volume 3, Issue 4, 2022, Pages 138-118]
Team Tradition The Impact of Cognitive Component on Affective Component of Team Reputation: Emphasizing on Difference Between Viewers And Spectators of Persian Gulf Pro League [Volume 3, Issue 4, 2022, Pages 138-118]
Telegram The Impact of Corporate Social Responsibility Measures on Brand Love for Sport Teams [Volume 2, Issue 3, 2021, Pages 123-152]
Tourists The Impact of International Sports Events on the City Brand (Case Study: Bojnourd County) [Volume 3, Issue 1, 2022, Pages 195-172]
Traditional Marketing role of the Corona crisis on the marketing method in the sports organizations [Volume 4, Issue 4, 2023, Pages 86-100]
Turkey The use of visual signs of sports and physical activity, as a promotional tool in Iranian and Turkish television series [Volume 1, Issue 4, 2020, Pages 151-134]

U

Uncertainty Management Future Study of Influential Forces on Sportswear Brand in Iran with an Emphasis on Uncertainties in the horizon of 2035 [(Articles in Press)]
Urban brand The Impact of International Sports Events on the City Brand (Case Study: Bojnourd County) [Volume 3, Issue 1, 2022, Pages 195-172]

V

Validation Validation of the Persian version of the Emotional Experiences of Sports Fans Questionnaire [Volume 1, Issue 4, 2020, Pages 21-1]
Validity and reliability Measure the validity and reliability of the curiosity of sports fans [Volume 4, Issue 1, 2023, Pages 31-43]
Video Games Identifying The Motivations And Behavior Of Consuming Sports Goods In Iranian E-Sports Players [Volume 3, Issue 4, 2022, Pages 23-1]
Viewers The Impact of Cognitive Component on Affective Component of Team Reputation: Emphasizing on Difference Between Viewers And Spectators of Persian Gulf Pro League [Volume 3, Issue 4, 2022, Pages 138-118]
Volleyball Investigating Strategies for Attracting Sponsors in Iranian Professional Volleyball [Volume 2, Issue 2, 2021, Pages 49-70]
Volleyball Relationship serious leisure and leisure satisfaction mediated by recreational involvement in amateur Volleyball athletes [Volume 3, Issue 2, 2022, Pages 120-89]

W

Western provinces of the country Model of the relationship between internal marketing and customer orientation with the mediating role of work motivation of General Sport and Young offices employments of west provinces of Iran [Volume 4, Issue 4, 2023, Pages 101-118]
Willingness to be present again Test of The Role of Satisfaction Mediation Model In The Causal Relationship of Entrepreneurial Marketing With The Desire To Re-Attend Customers of Sports Complexes In Karaj [Volume 3, Issue 4, 2022, Pages 48-24]
Word of Mouth Advertising Modeling of the role of Marketing Mix (7p) on Brand Loyalty in Fans of Nasaaji Mazandaran Club with mediating the word of mouth [Volume 5, Issue 2, 2024]
Wrestling Environmental analysis and codifying wrestling development strategies (Case study: Lorestan Province wrestling board) [Volume 1, Issue 1, 2020, Pages 63-42]